Anästhesiepraxis Trautmann
For Anästhesiepraxis Trautmann in Cologne, we created in close Cooperation a comprehensive digital presence that reflects the professionalism and precision of modern anesthesia care. The project included website development, photography, branding, logo design, hosting, and a strategic concept tailored to meet the needs of both patients and medical partners.
/// The goal was to design a visually compelling website that serves multiple audiences: providing essential information for patients, presenting collaboration opportunities for medical practices, and attracting anesthetists interested in working with the practice.
/// Throughout the project, the website was successfully hosted, an email distribution system was set up for all employees, content was discussed and integrated, and professional photography was conducted to capture the anesthesia process in the operating room.
/// One challenge was the visual presentation on the website, as images from the operating room do not inherently convey warmth or trustworthiness.
/// Despite this challenge, I was able to capture authentic and high-quality images in the operating room. Through thoughtful composition and careful selection, these visuals convey the trust and security that anesthetists genuinely provide, ensuring a reassuring and professional impression on the website.
